Lack of Consistency Results Into Bad Serp Rankings July 29, 2010
Posted by admin in : SEO , comments closedAccording to SEO experts, consistency is the keyword in search engine optimization (SEO). In order to get good ranking for your Web site in the search engine result page (SERP), it needs to have good content with uniform keywords and Meta tags. The layout and the links provided in the page should maintain consistency in their appearance as well as idea. Google algorithm identifies the Web site on the basis of the contents and internal links. If there is no consistency in the Web page contents, the search engine fails to track them properly.
The whole idea of online marketing is built around consistency. Like offline marketing, Internet marketing focuses on strategies that create permanent impression of a brand among customers. In offline marketing, this is practiced through a steady and cyclic campaign using a unique slogan and a unique logo published regularly through different media.
All of the offline strategies may be applied to online marketing. However, the core of Web site marketing lies in the optimization of Web site in the SERP. A good PageRank is the foremost criterion to market your Web site. There are many ways to achieve this. As mentioned above, consistency in the presentation of a Web site plays a crucial role in pulling the Web site to the top of SERP. Consistency of contents can be achieved by maintaining the same keyword and phrase. Updating the Web site with fresh contents related to the same keyword or theme of your Web site is another way to achieve consistency. Google spiders always look for Web pages with fresh contents.
Link building is another important way to improve consistency. Link building services are mutually beneficial because they improve traffic to both Web sites. However, while including links from your partner Web sites, you have to pay attention to the contents included in those Web sites. Google spiders are smart enough to distinguish true links from spam links (links that do not contain relevant contents). To maintain consistency, you have to share links with those Web sites, which practice organic SEO methods.
If we are to believe an SEO consultan, link building can bring positive results in Web site optimization provided it is done between Web sites that contain related information. Similarly, a Web page that contains content with rich keywords and relevant information are likely to score higher in page ranking. Also, the title of the Web pages and the Meta tags must maintain consistency in the keywords and phrases.
Information Technology Staffing: Adding Immense Value to Your Organization July 28, 2010
Posted by admin in : System Information , add a comment
There are several European and US based IT companies that are incre (more…)
How to Lower Your Serp With External Links July 27, 2010
Posted by admin in : Online Promotion , comments closedSo you understand the importance of gaining inbound links for your web site, and you’ve set out to get your link placed in all the directories you can. Great, but before you start, think carefully about the link you are going to submit. Are you about to LOWER your search engine ranking by placing all your keywords on someone else’s site?
When submitting links, there are 3 basic bits of information that are required: the URL, the Anchor Text, and the Description. The URL is pretty obvious. This need to be either the address of your site (http://www.after5webdesign.com for example) or the address of a page in your site (http://www.after5webdesign.com/directory/index.php for example). A link to a page other than your main index page is called a "deep link". These are very good, but not all directories allow deep linking. Your Anchor Text is all the text between the A tags. For example, in the link My Web Site, "My Web Site" is the anchor text. The description is the bit of un-linked text that is before or after the link.
Now let’s take a general look at how a page is ranked. First, a spider grabs all the text in the html document and this text is subjected to word commonality algorithms. Common words like "the", "a", and "and" are ignored, but other words are counted and totaled. For example, this article uses the words "link" about 21 times, "submit" 6 times, and the phrase "search engine" 5 times. Therefore it would be a safe bet for a computer to assume this article is about submitting links and/or search engines. Thus when someone searches for the phrase "submitting links for search engines" this article could be one of the results. On the other hand, because of my examples, this page uses the word "prom" 15 times, search engines will likely determine this is also a valid result for that search term.
Another factor that comes into play is what other websites say your page is about. If you’ve viewed a cached Google search result and seen the phrase "These terms only appear in links pointing to this page:", that means that the anchor text on other sites contain that term, but that term doesn’t actually contain the term. Another example of this in action can be seen by searching Google for the term "Liar". What’s the first result? A biography of Tony Blair! This is because several pages have pointed a link to his biography and used "Liar" as the anchor text. Because the term liar appears in the links anchor text so frequently, Google assumes the page must be about "Liar".
Let’s look at an example of how to shoot yourself in the foot with link submissions. Suppose you have a website selling prom dresses, and you submit your link to a directory using "My Prom Dress Store" as the anchor text and "Prom dress, prom tips, prom ideas, what to wear at prom, prom music, prom night, prom, prom date, prom dresses, prom planning" for the description. You have done well with the anchor text, because you used your "prom" and "dress" keyterms in the anchor text, but you then proceeded to add your "Prom" keyword to the page another 10 times. This directory page will now have at least 11 occurances of YOUR keyword, and only one of them is used to point to your site! Further, the directory will likely have several other sites listed in your category which will means even more occurances of your keyword. Congratulations, you’ve just helped the directory rank better for your keyterms, and since their site contains links to other sites, you’ve also helped your competition.