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Say No to 10000 Paid Links. Get the Good Ones February 27, 2010

Posted by admin in : Sem , comments closed

You got to understand that Search Engines have changed their algorithms years ago. Building links is still as important but it is more important to build relevant links than just having thousands of rubbish links to your website. Even Google has voiced its unhappiness in paid inbound links and has started on their campaign to penalize paid links. One important thing is that getting too many inbound links over a night or a week can also be penalized by Google.

Why waste your dollars ?

I know it sounds tempting. 10000 links at only $10… But the real thing is whether these 10000 links are helping your website to rank better in search results or Page Rank. I can tell you that the answer would be a definite NO. So invest that $10 on some other more useful things or you can even choose to donate to the Orphanage. Be meaningful.

Getting Quality links NOT Quantity.

Getting 10 Quality Links is far better than getting 10000 rubbish links. Search engines value quality website that contains rich and helpful information and having such websites link to you, will be telling the search engines that you also deserved to be a quality website too.

Paid Links : The Grey Line

News of Google going down on paid links have been published all over the Web. Is it time for Google to step in and take control of the situation where by webmaster buys paid links to get high Page Rank and SERPs ranking? I am really unsure how Google is going to penalize paid links, but i have already started seeing decrease in my paid inbound links in Google’s indexes. Time to build quality links…

Link Building for Church Marketing February 27, 2010

Posted by admin in : SEO , comments closed

If optimizing a website is like giving your car a tune up, link building is like putting in a bigger engine. Simply put, there are going to be keywords that are out of your reach if all you do is on-page optimization, especially if your church is in a large city. Link building is needed to bring those keywords into your grasp. Links are like votes for your website. The more votes your website gets, the more important the search engines think your site is. That causes then to move you up in the search results for the keywords you are targeting and can get you ranking well for keywords for which you can’t currently rank well. So, what is link building and how do you do it? Read on my friend.

What is Link Building?

Simply put, link building is anything and everything you do to get people to link back to your site. You want someone to put a link on their site that leads to your site. These are known as inbound links. There are many strategies out there for how to link build, but in the end, the goal is the same: get as many links as possible from relevant sites.

What is the Best Link Building Strategy:

There are a lot of different strategies for link building. The reality is that there really isn’t a single, ultimate link building strategy. For some, one strategy will work better than others depending on your personality and the amount of time you put into the link building. Also, as time goes on, different strategies tend to trend as being more or less effective. Some strategies work well for a while and then general attitude of people starts to change and so your strategy has to change. You should also consider the other aspects of your church marketing plan church marketing plan and choose a link building strategy that works well with that church marketing plan.

My advice is to look around for different strategies and brainstorm for your own ideas and give them a shot. It’s best to use several different link building strategies as part of your search engine marketing plan. See which ones work best for you and which you enjoy (or at least don’t dread). After all, if you hate doing something, you’re not going put the time and effort you would need to in order to succeed. Go with what works and try new ideas as well. Remember, the Internet is always changing, so for the best results it good to keep trying new strategies. Social media (blogs, MySpace, YouTube, GodTube, etc.) are very popular right now, so be sure to consider ideas using the social media.

It’s Too Hard:

One of the biggest reasons that people don’t engage in a link campaign is that they think it will be too hard, or if they hire someone else to do it, it will be too expensive. As you will see in my next article (10 Link Building Strategies for Church Marketing), that’s not necessarily true. Yes, there are some strategies that are more difficult and can be very time consuming, but there are other strategies that are relatively simple or only have a short time commitment. Asking your members to link to the church site or offering something for free on your site are examples of strategies that don’t have to have an enormous time commitment. It may take a little time get the free information/tool on your site, but once it’s up, it takes very little maintenance. Registering with directories is a relatively simple strategy that can get you a lot of one-way links in a short period of time. It can take some time, but there are companies that offer good directory submission services that aren’t expensive. So, yes, it can be hard and time consuming to run an effective link building campaign, but it doesn’t have to be. There are a lot of ways to get links relative easily, inexpensively, and without taking a lot of time.

In my next article I’ll give some ideas for link building strategies for church marketing.

Helpful SEO Tips February 26, 2010

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It is imperative that a website needs to obtain decent rankings within major search engines in order to be successful. These major search engines include popular favorites such as Google, MSN, and Yahoo. This also includes any and all affiliate web sites.

The idea is pretty basic. If you optimize your web site for search engines you will be able to get more visitors and the higher number of visitors means more business. Everyone knows more business equals more money. For this reason it is important to get as many tips regarding SEO search engine optimization as possible to help you run a better affiliate marketing business online.

The first thing you need is great factual and informative content. Be an expert at whatever your web site is based upon. Your web site should be similar to an expert advisor on the subject or product associated with it. You need to focus completely on that product and nothing else. All pages should deal with the product you are offering. This will increase your page ranking with in the search engine and will in return help you get more visitors.

Another important SEO tip is to give your web site an attractive over all look. Never have a crazy page with all types of pop up ads and banners. Instead go with a simple look with a more classic layout. You don’t want to scare away you possible customers or annoy them with a million ads.

When building your web site keep keyword density in mind. You must first decide on which keywords to use. Search engines look for the most important and commonly searched keywords for their indexing and therefore you must have optimal keyword density on every page. Be sure to use the keywords in the title tag, heading tag, and in bold text.