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Enjoy Greater SERP with SEO companies London February 13, 2010

Posted by admin in : SEO , comments closed

The world of web has opened a new horizon of opportunities for the sellers of goods and services. For a company that has a website of their own the whole world has become a market to them. Now they can have buyers for their goods and services from different parts of the world. Nowadays the internet acts as a virtual marketplace where the buyers and the sellers from different corners of the world interact with each other and do online shopping. In this fast paced lifestyle people seldom has time to go for shopping and settles for online shopping experience instead. With the internet it is now possible for the sellers to get customers from different parts of the world. However, in order to do so the seller has to face tough competition from their competitors across the globe. Therefore a seller needs to optimize their site for specific keywords so that your site gets ranked high in the search engines.

Why Search engine ranking position (SERP) is important?

According to recent studies it is found that at present there are billions of internet users across the globe. Among them a good percentage use internet to search for different products and services online. Most among them use a number f popular search engines for searching. A good section of these users shops for products and services from the internet. The recent study also shows that these shoppers select the website in which they shop from the first few pages of the search results. Therefore it becomes necessary to have good search engine ranking position in different popular search engines like Google, Yahoo, Bing and MSN.

How to improve SERP

Search engine ranking position is one of the most important things for a website. An improved SERP gives a website better visibility and helps it to improve traffic. There are two well known ways through which the SERP for a given website can be improved. These techniques are known as Search Engine Optimization or SEO and Search Engine Marketing. In search engine optimization the SERP is increased using natural or non-paid techniques where as in search engine marketing you need to spend money in order to improve your SERP. SEO employs a wide array of techniques which include directory submission article submission, link exchange, blogs, press releases and lot more. With the help of these techniques the position of a website in the popular search engines like Google, Bing and Yahoo can be improved.

When it comes to improving the visibility and hence the traffic of the website through search engine optimization UK you should opt for none but the professionals. There are a number of SEO companies London that can help you achieve higher SERP in different search engines. An SEO company London can assign an entire team of SEO experts who have a wide array of knowledge in the related field. These experts will evaluate your site, do a keyword analysis and come up with tailor made and budget friendly SEO plans that give you the best results. SEO plan

Pitfalls to Watch For When Purchasing High PR Domains February 12, 2010

Posted by admin in : Domain Names , comments closed

You may have seen on eBay and other auctions high pagerank (PR) domains for sale. You may have even considered purchasing one of these domains. How do you ascertain the value of such a domain?

First of all, you must verify the PR by using a free tool such as http://www.seologs.com/pr-check/pagerank.html. You just enter the domain name that you are thinking of purchasing. This site will tell you whether or not the domain actually has the PR that the seller claims.

Then, even if the site has a high PR, it still may NOT be indexed by Google, and if a site is not indexed, that’s sort of like a word not being in the dictionary. Google may think it’s a great word based on the PR, but if they don’t index it, it won’t be found in Google’s “dictionary.”

It may seem inconceivable that Google will give PR to a site they don’t index, but I’ve seen it happen many times. Google explains it’s because the algorithms that index sites are constantly updating, but the algorithms that calculate PR update less frequently, and sometimes the two processes are not in synch.

Be that as it may, I’ve seen high PR domains for sale that are NOT indexed in Google. What you can do to find out whether the domain is indexed in Google is to type site:www.nameofthedomain.com into the search bar. If Google comes back with a page that says, “Your search – site:www.nameofthedomain.com – did not match any documents” — well, the site is not indexed in Google.

You can try the same thing in Yahoo and MSN and see if any pages are indexed in those search engines. If the domain is well-indexed in Yahoo and MSN, and getting a lot of traffic, it may not matter if the domain is not indexed by Google.

However, another important factor in purchasing a domain is how many backlinks, or links from other sites, the domain has. You can type link:www.nameofthedomain.com into Google, and it will tell you which sites are linking to the domain. Once again, I’ve seen sites with high PR that only had one or even no backlinks!

If you are considering purchasing a domain with a high PR that is not well indexed or doesn’t have many backlinks, you’ve got to stop and think for a minute. Google has made it well known that it considers relevant backlinks, among many other criteria, in assessing PR. Now if the domain has no or few backlinks, how long do you think it will keep its PR?

So when considering the purchase of a high PR domain, be sure to perform your due diligence. Two other free tools that will help you are http://reladvance.com/metrix/find_metrics_results.php and http://www.linkpopularity.com. Always check out every aspect of the domain — PR, indexing, and backlinks — using several independent tools. None of the tools are 100% accurate at any given moment, and so it’s to your advantage to use them all and compare results.

Link Building 101 February 9, 2010

Posted by admin in : internet , comments closed

Two of the three big search engines (Google and Yahoo) place a large importance on one way links to determine rankings. Each link to your site is like a vote and the more votes you have, the higher you will rank.

In this article I will be sharing with you some important info on link building and some strategies to help your one way link building.

We will start by giving you an understanding of the basics…

Beginning with the very basics, a link is a way of navigating from one webpage to another. To have a link within the same website is called an ‘internal link’. An ‘external link’ takes you from a webpage in one website to a webpage in another website. The meaning of ‘backlink’ is that your site is being linked to from another website.

There are 4 different types of links:

* URL Link – This is simply a website url that is a link.

* Text Links (aka static links) – This is the most common type of link (when you click on a word or phrase and it is a link)

* Image Links – An image link is simply an image that you click on to navigate to another webpage.

* Dynamic Links – These types of links are in another programming language called Javascript and while they also take you from one webpage to another, they have ‘extra codes’ to perform special functions.

(these types of links can appear in many different forms)

It is important to be able to recognize these types of links, even if you are not familiar with web design and programming. You don’t have to memorize the codes, just learn to identify each type of link.

What links does is to provide navigation for human visitors and for ’spiders’(aka: crawlers, robots, bots). Simply put, a spider is a computer program that goes to websites and gathers information. Search engines use spiders to visit and ‘index’ your website. This means that they gather information about your site in order to list it in their search results.

When the search engine spiders index your website, they follow the links to get from one webpage to another. It’s important to know that search engines cannot follow ‘dynamic links’ and do not follow html links that have a special code in them that says ‘no follow’.

The place where ‘no follow’ is commonly found is in the “meta tags” section of the website. Meta tags are basically information that only the spiders see and not for the human visitor. You can see the code for any website in your browser by choosing ‘view source’. (From Internet Explorer, choose Page » View Source. From Firefox choose View » Page Source)

If a search engine spider cannot follow a link from another website to yours, you can still receive visitors but the link will not have any value from a search engine optimization perspective.

What different kind of links could you get?

There are 2 types of links that you can get:

* One-way links – A one-way link is when another website links to you and you don’t link back to them.

* Reciprocal links – A reciprocal link is when a website links to you and you link back to them.

To search engines one-way links are usually much more valuable than reciprocal links. However, each link has its own individual value based on: how relevant it is to your site, the text in and around the link, how much authority the website that links to you has, etc.

However, there are links that the search enginges rates as ‘no value’ links, even though they are bringing you boatloads of targeted visitors every day…

Generally speaking, the more websites that link to you the better. However, building links takes time and energy and if you focus on getting ‘high-quality links’, you will get a bigger return on your investment. 50 high quality links can be much more valuable from a search engine optimization perspective than 1000 ‘low quality links’.

What’s a high quality link? – Links that brings you Page Reputation (which shows the search engines that other related websites consider you to be important), and links that give you PageRank. Sometimes both together and sometimes not…

To get high rankings on your website, you want to obtain links for targeted keywords. That is why it is important to start with keyword Research.

If your website is about “bird watching”, the first step is to ‘do keyword research’ and find out which keyword you should aim for. While you could just start getting text links for the keyword phrase “bird watching”, if no one is searching for that – you won’t get any visitors. There’s no sense in ranking on the first page for a keyword that no one is looking for.

Or, if there is a lot of competition for that keyword, you might want to pick a “lower hanging fruit”.

This is an excellent free keyword research tool. (The numbers you see are searches/day.)

Another important part is making sure your page is optimized for the keyword you are targeting. If you are focussed on building one way links to your site but the links have anchor text which doesn’t even appear on your page, you will likely be wasting your time. (I say likely assuming that you have some competition for your targeted keywords, if there is no competition then it doesn’t matter).

In this case a site that has fewer one way links but much better on-page optimization is likely to rank higher. Or maybe you are building one way links to your site but they are just url links and not anchor-text links. A site that has more high-quality(anchor text) links than yours is more likely to get a higher ranking.

Ideally, you want to build a lot of one way links that have anchor text which includes the primary and secondary keywords that your page is optimized for. Google also uses Latent Semantic Indexing which (in a nutshell) means that they study the synonyms of the keywords on your page. This is to prevent spammers from just loading every second word with their keywords. The relation between all the words on your site is what their algoritm looks for.

So to make one way link building worth the effort the content has to be. The first thing you want to do is to optimize your sites for you visitors. Then, you can go through and “sprinkle” your keywords. Then, go out and get one way links with the anchor-text of your targeted keywords, ideally getting most of these links from websites that are related to yours.

Yes, Google also looks at the relationship between your website’s content and the websites that links to you’s content. Fewer links to your business site from other business sites will be more valuable link-wise than more links coming to you from a site about video games..

Don’t make these link building mistakes:

* Don’t spend all your time getting one way links from sites with no Page Rank. One or two links from related Page Rank 5+ sites can be worth more than 100 links from sites with no PR.

* Be careful about buying links or you can get banned. Site Wide links is something you should be extra careful about. If your website only has a few backlinks one day and the next day you have hundreds Google will see this and penalize you.

* Don’t spend all your time building one way links that are url-links, you want to get anchor-text links.

*Important is to NOT get “No-Follow” links, since they don’t bring any value to your site.

Happy Link Building!