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Improve Google PageRank NOW! March 30, 2010

Posted by admin in : Home Business , comments closed

PageRank is a link analysis algorithm which was named after its creator – Larry Page. Google uses PageRank to determine the authority of any given website. PageRank often determines how high (or low) a website will rank in the Search Engine Results Pages (SERPs) for any given keyword.

Sites with relatively high PR often outrank those with low PR. While many SEO experts will debate that statement, don’t let them fool you, PageRank is extremely important when it comes to SEO, Google and Organic Search Engine Traffic.

In this post, I want to focus on the factors that determine the PageRank of any given website and how you can deliberately focus on those specific areas of your SEO campaign in order to boost your website’s PageRank to get more organic search engine traffic.

How Google Algorithm is Calculated

For many years, large numbers of internet Heroes, Warriors and Vikings have tried to conquer Google PageRank Algorithm. Many of them have tried to crack the algorithm’s code, but there is yet to be found a man who is capable of such an act of bravery.

Google constantly keeps changing the rules as soon as someone gets even close to cracking their data. However, overtime, great mathematicians have discovered an approximate way of how PageRank works:

PR(A) = (1-d) + d(PR(t1)/C(t1) + … + PR(tn)/C(tn))

In simple terms this equation can be translated into:

a page’s PageRank = 0.15 + 0.85 * (a “share” of the PageRank of every page that links to it)

*Share = The linking page’s PageRank is divided by the number of outbound links

Factors That Can Improve Pagerank

Check out the list of things that can improve your PageRank and help you rank higher in SERPs:



Update Pages Frequently. Google bots are constantly indexing your website. Keep your pages relevant and up to date.

Add Pages Frequently. Google recognizes fresh content as a good thing.

No Broken Links. Broken links are a disaster. It notifies Google that you don’t care about your website and therefore it doesn’t deserve Google’s respect.

Good Neighborhood Directories With High PageRank Levels. Submitting your site to relevant, high PR directories gives you valuable high PR backlinks.

Monster Websites. I have no idea what this means, just copied it from another trusted website.

Quality Inbound Links. PageRank is all about the quality. 10 links from a PR 5 website is far better than 100 links from a 2 PR site.

Quality Relevant Links. Relevancy is Key. Keep your link-building campaigns relevant to your sites theme.

Everything Put Together. All of these will result in a significant PageRank boost.



Avoid These!



Bad Inbound PPSD Links. PPSD=Poker, Porn, Sex, Drugs

Low Quality Content

Link Spamming

Black Hat SEO

High Volume of Broken Links



Check Your Site’s Current PageRank

You can check your website’s current PageRank over at Smart PageRank. The best PageRank checking tool I’ve managed to find so far.

Buying High PR Domains: Is It Wise? March 21, 2010

Posted by admin in : Domain Names , comments closed

As many people have found out, you can buy domains with high pagerank (PR) such as PR4 or higher on auctions such as eBay.

Why would anyone pay a significant amount of money for just a domain that doesn’t even come with a business, website or hosting?

Well, the primary reason is so that people can take this high PR domain and use it to host a website primarily for the purpose of linking to websites with lower PR or no PR. Since search engine spiders visit high PR sites more often than low PR sites, the idea is that the spiders will visit the high PR site and then follow the links to lower PR sites.

This strategy may enable the lower PR sites to become indexed faster by the search engines, and with enough links from higher PR sites, the PR of the linked sites could increase.

While this may sound like an excellent idea, there are a few things to watch for in purchasing high PR domains:

1. Unscrupulous sellers have been known to fake PR. Without going into how this can be done, you should use free online tools such as http://www.seologs.com/pr-check/pagerank.html and http://reladvance.com/metrix/find_metrics_results.php to independently verify the PR of the domain you are thinking of buying. Also, you should install the Google toolbar http://www.google.com/tools/toolbar/ on your computer so you can always see the PR of sites you visit.

2. The PR may not last past the next time Google computes PR. Sellers never guarantee the PR will last any length of time, and for good reason. How Google exactly computes PR is mystery and changes frequently. A PR5 domain could be a PR0 domain the next time Google runs their PR algorithms, and oops — there goes your investment.

3. If you do find a legitimate domain with high PR that lasts, a backlink from that domain website to a lower PR website may not be all that effective. Search engines look at “relevancy” of the backlinks, and if the high PR domain is about “cameras,” then it will be able to provide relevant links only to sites about cameras.

4. One backlink from a high PR site is like a drop in the ocean. It takes many backlinks to get and maintain a high PR and consistently high indexing over time. Buying a lot of high PR domains to get a good ranking and indexing could end up being a very expensive proposition.

So look before you leap when considering the purchase of a high PR domain. There are so many other less expensive ways to attain indexing and PR that you may want to consider before laying out money for a domain whose PR may in the end do you little good.

The Secret Life of SERPs March 20, 2010

Posted by admin in : SEO , comments closed

As any SEO website owner knows, SERP is the acronym for “Search Engine Results Page,” that beautiful list of links that you want your web page to be at the top of all the time. There’s no real point to this article, except for a fun one: let’s put on our pith helmets and make some general observations of SERPs as if they were gorillas in the mist!

Search engines like a scraper just as much as a low-ranking site.

A “scraper” is a site that literally steals your content from your page and reposts it, with a link back to justify the plagiarism. The annoying thing is when you search for your site plus a keyword, and five scraper sites appear before yours. Every now and then when Google is re-building their index, you’ll see this.

High bounce rates aren’t always bad.

Here’s the thing that’s bad: when the user bounces and immediately clicks another link in the SERP! This tells the search engine (rating these times with their redirected hashed links) that the user did not find what they were looking for on your site. However, when the user goes from SERP to your site to one of your ads – well, that’s a good thing, then, isn’t it?

SERPs are important in reputation management as well.

Many webmasters try to finagle several sites into the top results for the same terms, reasoning that if they have to compete with somebody, they can at least compete with themselves. This makes bad sense from an SEO standpoint, but good sense when you want to ensure that all of the top links about you are written by you or your “friends.” It keeps bad press low on the page, you know. Another kind of asstroturf.

Studies and analyses show that ranking 1-10 on a search will get about 88% of all clicks.

The remaining 12% goes to results 11 to infinity…

The Google ‘promote-remove-comment’ buttons so far are still a cypher.

You only see them if you log in with your Google account. So far they seem to have little effect of changing results. It is doubtful that Google would allow the public to manipulate its results this way. So it’s a feedback feature of some sort, while keeping the superfluous purpose of allowing the user to customize how the links show up on their own SERP. Which is different for everyone. So what’s the point? Do users make the same search day in and day out, and if so why would they want to change the natural order?

“Cited by” in a SERP means that a link goes to that result from one or more pages with a “.edu” domain.

If you want search engine ranking gold, get a link from a .edu website! Enough of those puts your site in the pink forever; you could just about spam “mesotheleoma” to the page after that and it’ll still rank high. Also, trusted authors are tracked by this system and ranked higher, even on hits that have nothing to do with the citation.

One easy way to rank higher for a high-competition keyword is to misspell it! For instance, the word for the lung disease you get from sucking too much asbestos (requiring a lawyer and a pot of paperwork to win compensation from the company that exposed you to it) which appears above is actually spelled with an ‘i’: “mesothelioma.”