The Link Building Matrix January 19, 2010
Posted by admin in : Link Popularity , comments closedThe blue pill or the red pill? If given the choice which one would you take? If you take the blue pill you will return to your online website and everything will be the same as before (including your rankings), or take the red pill and let’s see how deep the rabbit hole goes.
So what is the Matrix? The Matrix is a simulated world where nothing is real, and yet we use it to communicate, share and do business on a daily business. When the Matrix began it was a simple experiment, but as the Matrix grew, it became more and more complex to find whatever it was you were searching for. Along came the search spiders moving one link at a time, scanning across the virtual world, and searching for information became easy.
But the Matrix has a fundamental flaw. The Matrix was available to only those who were linked-in to it.
What is the link building Matrix?
The link building Matrix is the strategy to build the “right kind (Matrix) of quality links” for the purpose of creation of multiple doorways to your site from diverse sources, all leading to you (or your website). The more related credible websites and popular user communities pointing to your website, the better will be your link reputation. Building a strong link reputation will ensure higher search rankings.
So let’s explore the various sources for building quality links that can enhance your link building campaign and build link reputation. Please note that the points below are not listed in any particular order or prominence or importance.
1. Directory submissions: Submitting your website to high page ranked and relevant web directories will get you links and access to the community of web users. Web directories are like the yellow pages, and who amongst us have not opened a yellow page to find a service, product or person.
2. Article Submissions: Submitting your articles to high page ranked and relevant article submissions sites will get you links, access to the reader’s community, and add to your credibility as an expert in your domain.
3. Social Bookmarking: Submitting your stories/ articles/ blog posts to high page ranked and relevant social bookmarking sites will get you links, access to the user communities, and add to your link reputation (once the vote’s start coming in). User generated content and user communities are gaining more importance with search engines by the day.
4. Blogger Reviews: Submitting your website to high page ranked and relevant blogs will get you high value links, access to the community of readers of those bloggers, and build link reputation. A recommendation or review from prominent bloggers with a good reader’s base is a very credible link, and readers generally trust the recommendations of the blogger so they may visit your website. If you finding it hard to get bloggers to do a review, start your own blog and build links from there to your own website.
5. Announce PR: Submitting your news releases to high page ranked PR release sites will get you the links, access to the PR community, and often journalists looking for a good story.
6. Social Networking: Creating your business profiles on various high page ranked and relevant social networking sites (Facebook, Linkedin) will get you links, access to the community, and often new friends.
7. Video Submissions: Submitting your videos (how to, interviews, tips and advice, promos etc) to relevant video sites will get you links, access to the community (YouTube), and increase your view ship base with users who loves to watch rather than read.
8. Vertical Engines: Submitting your website to relevant vertical search engines (catering to your industry/ type of service) will get you links (at times), access to their community of seekers, and targeted traffic.
9. Industry Portals: Requesting for link from your industry specific portal can be very helpful for getting a quality link, access to their community of users, and add to your credibility in the business.
10. Discussion Forums: Also participate in Industry specific discussion forums and add value by giving your inputs and comments. All comments are linked back to your website. Though these links (with comments) don’t hold much value with search engines, it can hurt to get them, and if your comments are interesting enough you may get a reader who clicks to your website.
11. Go Local: Get your address on Google Maps, Yahoo Local etc. Not only will it be a quality link, you will also get listed in the local listings on search results page. Local listings are always displayed before the global listings. E.g. A user from Mumbai searching for the services of a SEO expert in Mumbai would prefer to check the local listings first to find vendor in close vicinity.
12. Wikipedia: Getting a page/s on Wikipedia with a link to your website will add to your link reputation. Keep in mind though that you cannot promote a person, product or company on Wikipedia. All content on Wikipedia must be verifiable, written as if for an encyclopedia.
13. Blog Commenting: By leaving wise and meaningful comments on relevant blogger’s sites will get you a link but ensure that your comments are adding value to the bloggers community of users.
14. Answering Questions: There are many sites where users ask questions and other users answer those questions. Sites like Yahoo Answers are a great way to get links, access to the community of users, and be the helpful person that you are.
15. Make Friends: In the linking world, building a link is like making a friendship. So make friends with someone who has a lot of friends… you get me. But beware, like in between friends there can be misunderstandings, in building good links there can be misunderstandings. Make sure there is a win-win for all parties involved.
16. Building Content: At the end of the day if you have great content, other websites will want to link back to your content so that their user’s community benefits from your content. Many times they may do so directly (depending on the copyrights), or even request you if they can link to your website. This is by far the best link building strategy.
BEWARE: In the link Matrix there are many Agents who give out sweet promises of seemingly impossible feats of building thousands of quality links to your website overnight. I guess the truth is out. Some of us dumb SEO’s actually spend months and months working hard to implement a link building campaign. If there was some shortcuts believe me I would have been the first one to jump at it, but in the link building world there are no shortcuts just good ol’ passion, know how, contacts and persistence.
Reload your Link Matrix?
So what are you waiting for? Boost you link building campaign with a healthy mix of Directory Submissions, Vertical Engine submissions, Discussion Forums, Article Submissions, Social Bookmarking, PR Announce, Deep Linking, Special Freinds, Blogger Reviews, Commenting on Blog, Social Networking, Video Submissions, Google Maps, Yahoo Local and more…http://www.seo-optimization-experts.com/seoblog.html
Traffic Assistants – Link Building January 19, 2010
Posted by admin in : Link Popularity , comments closed
What is link building?
Link building is the process of increasing link popularity and search engine exposure through many channels including, Link Exchanges, Directory Submission and many more.There are three types of link building.
1. Link Exchanges
2. One Way Link Building
3. Three Way Link Building
The most popular and cost effective link building technique is exchanging links with different and theme related websites. One way link building is very costly which is usually obtained through paid inclusions. Three ways link building involves lots of work and is time consuming process in which there will be three domain names which will participate to get one way link to each other.Search Engine Rankings usually improves with one way links and it’s more effective than link exchanges as there won’t be links going out from the website and hence the credibility of website does not decrease. Link exchanges are not much effective when compared to one way but plays a vital role and usually they are permanent links, and cost effective because of that it’s more popular than any other link building techniques.
Why link building?
Link building is one of the hardest things to do when creating a successful website, on little or no budget. Link building is one of the most and crucial part of any search engine optimisation campaign. The basic concept of link building is to get as much links of your sites sprinkled all over the Worldwide Web. Link building is an important off-page optimization factor that helps boost natural search engine rankings. Link building is a process wherein there is a creation of inbound links to your own site. Link building is difficult, frustrating and time intensive. Link building is simple emailing sites and asking for links. Link building is a very specific field that comes under the term SEO.
Links to your site are not the most important factor in determining your ranking and you will have to have a well-optimized site to rank well, however, when all else is equal (i. Links that should count are still the key to rankings (in Google, at least — and MSN and Yahoo. Links are what make the World Wide Web go round. Links are the most objective and unbiased evaluation of a website’s worth…. Links are crucial in almost every SEO strategy to help improve your sites ability to rank high in the search indexes, draw traffic and ultimately generate revenue.
Link building is a tedious process, but one of the best for getting free (sometimes not), targeted hits from other websites. Link building is really “link buying” in whatever format it winds up being. Link building is an indispensable part of any effective search engine optimising strategy and is specially designed to establish and improve your website’s link popularity. The act of executing a link building campaign builds invaluable market knowledge Link building is self-fulfilling. In conclusion, link building is not only for increasing link partners and search engine rankings, its also used to create partnerships and establish profitable relationships with other webmasters.
Link Building Methods:
there are many link building techniques.
the most effective are…..
1)Social book marking
2)Directory Submission
3)Article submission
4)block Commenting
5)forum posting and many more..
Top Reasons To Hire A Link Building Company linke Traffic Assistants:
Link building has never been on the website owner’s list of favorite things to do. It is time-consuming, but then again, a website never gets to the top of search engine results without any links to it.What does a website owner do if he is not fond of doing it himself? Hire a link building company to do the link building. Outsourcing your link building may cost a lot of dollars, but there are reasons that tip the balance in favor of outsourcing.
Link Building Takes Time.
If you don’t have the time for link building, chances are, you’ll never have other websites linking to you, unless if other website owners find you first.
Don’t think that it only takes an email to get other website owners to link to you. The reason why link building takes time is because most website owners or web masters do not respond on the first try, or even on the second.Keep in mind, there are so many other websites trying to get as many links as they can. This floods the webmaster’s inbox. It definitely takes a strategy and a bit of creative thinking to get webmasters to notice you and make it impossible for them to refuse your request for a link.Link-building companies make your life easier because they’ve been at it long enough how to get the intended results right away.
It Can Be Frustrating
When you try link building, you are trying to sell your site to other website owners, which is not an easy thing to do if you are a new website.
Expect website owners to reject your sales pitch on the first attempt (sales is a field of rejection). This makes it very worth it to outsource link building; link building companies are used to the cycle of contacting webmasters or website owners, making a follow-up, and facing rejection.
Important In Search Engines
The triumvirates of Google, Yahoo! and MSN have factored in link popularity and link quality in their search engine algorithms. Thus, your website will not rank if you don’t have any links to your site.Link popularity is measured according to the number of inbound links to your website. Link quality, on the other hand, evaluates the quality of the links. Link building companies can get you those quality links since, in all likelihood, they already have a database of the websites related to your own.In choosing a website, check out their link building strategies, whether they really take the time to find the best sites that are related to your website or just generally harvest and link. There’s a very good reason for this.Google once penalized websites that scooped 200 to 300 sites in one month. Some websites even disappeared from Google’s index altogether due to a dampening filter. The overdone link building efforts were though to be the link-building version of spamming. Other content rich websites take one year to build 100 relevant links.
Link Building: Building Strategic Relationship January 19, 2010
Posted by admin in : Link Popularity , comments closedIn Link building, the weight of strategic relationship can’t be denied. Relationship building is the way through which you can widen your website’s reach. When other sites link to your website they are in a sense, endorsing your website. The strength of building a large network of website that backlinks to your site can determine your online success. There is ample of evidence that shows the significance of strategic relationship for any link building campaign accomplishment. Quality link building goes beyond just being referred by the website which is relevant to your site. It is more about cultivating strategic relationships with other sites who intend to display your links as “organic”.
Right Way to Start Building Good Relationships- “A good start is a half done”. The authentic meaning of this proverb is having a good start always produces a great outcome. So if you are going to start relationship marketing, make sure to have a good start. Following a chronological approach is always better and Link Building campaign needs to follow these given approach step by step:
Research for relevant websites- Choosing potential link partner is the foremost step of a link building campaign. It can be done through a search for the websites working in the same area. It requires comprehensive research of sites in major search engines with most relevant keywords.
Note: Be cautious about the website’s interest in link partnership and its content quality. There should always be a resource page or a link partner’s page.
Make a list of thematic sites- Prepare a list of websites interested in link partnership on the basis of research. To make it more expedient in use, you may sort the list either by geographical region or by page rank.
Note: Focus on collecting good resources rather than large.
Send emails of link building proposal- Prepare an email template for sending link building request. This is the most decisive step of a link building campaign. While writing emails for link building request, you should keep few points in mind.
Be assured that you have visited their website. In your email, put a line about their website.
Be delicate. It should be a personal request and should not look like coming from an automated program or software.
Offer them something of value, remember to point out what‘s in it for them.
Add a line to explain the importance of link partnership.
Note: Never send link building request number of times, to a single email ID, as it can irritate the receiver.
Follow up- Follow up is required at weekly interval to check the persistence of links.
Note: While doing follow up if you are not getting your links; don’t be agitated as it can mess up your relationship with the partner. Better ask him/her to add link again. Don’t forget to mention the mutual link partnership agreement signed before.
Brand Reputations in Relationship Building- Do you ever think when you commend any brand to your customer; it directly reflects your brand reputation? Suppose someone has requested you to recommend his/her brand you are not aware of. Do you recommend that brand? Never. But if you have taken service from any brand and you feel good about it- you will definitely recommend the name to any of your friend who has a need of the same service. Likely is the case with link building where you need to focus on the quality of links you are going to recommend in order to build relationship.
In Link Building, strategic relationship shows how successful your link campaign is launched. And both partners can take the benefit of link building throughout the strategic relationship.