Content Network Ads – A Good Choice for Many Online Advertisers July 17, 2010
Posted by admin in : Sem , comments closedMost beginning online advertisers are very confused about the difference between SERP (”search engine results page”) ads and content network ads. The major search engines blend the two together so well that they seem to be the same thing, unless you really pay attention.
Search engine results pages are what most people think of when talking about pay per click marketing. Ads are displayed based on the search terms used by searchers. When users search for terms that are the same or very similar to keywords you have specified in your account, they appear on the page. Content network sites are non-search engine web sites that display ads either based on the content of the pages or by advertisers that have specifically requesting advertising on the sites.
Web sites join content networks in order to monetize their traffic. They receive a portion of the revenue generated by users clicking on the ads. The amount that can be earned for each click is dependent on advertiser bids, so content network clicks can be just as expensive as SERP clicks for some industries. Clicks in more competitive industries will cost much more to the advertiser, so those clicks will be worth much more to the web site hosting the ad. There is good money to be made in online advertising if you can drive enough traffic to your web site.
It has been my experience that ads on content sites generate far fewer clicks and conversions than ads on search engine results pages. No matter how relevant a web site is to the advertiser, viewers of the site will not be nearly as targeted as a SERP showing search results related to a specific keyword. However, there are some very good reasons for choosing to advertise on a content network:
1. Branding is an important consideration, so you need to get your name as much exposure as possible.
2. You are in a very expensive industry.
3. There is not much search activity for your industry. If noon is searching for what you have, then you need to place your message in front of people who might be interested based on their visitation of a particular web site.
There are usually two ways to get your ads placed on sites in a content network: based on the content of all of the sites in the network, or by specifying particular sites. If you have time to research particular sites, then that might be the best route. However, you can also get good results letting the advertising platform place your ads for you based on site content.
Content network ads may work well for your business, or they may not. The only way to know if content network advertising is a good option for your business is to give it a try. Go conservative at first and carefully monitor your conversions. Content network is generally cheaper than search advertising, so you should be able to stretch your budget out. As with all things, calculate your return on ad spend or cost per conversion for both search and content and go with the one that provides the best performance.
Say No to 10000 Paid Links. Get the Good Ones May 29, 2010
Posted by admin in : Sem , comments closedYou got to understand that Search Engines have changed their algorithms years ago. Building links is still as important but it is more important to build relevant links than just having thousands of rubbish links to your website. Even Google has voiced its unhappiness in paid inbound links and has started on their campaign to penalize paid links. One important thing is that getting too many inbound links over a night or a week can also be penalized by Google.
Why waste your dollars ?
I know it sounds tempting. 10000 links at only $10… But the real thing is whether these 10000 links are helping your website to rank better in search results or Page Rank. I can tell you that the answer would be a definite NO. So invest that $10 on some other more useful things or you can even choose to donate to the Orphanage. Be meaningful.
Getting Quality links NOT Quantity.
Getting 10 Quality Links is far better than getting 10000 rubbish links. Search engines value quality website that contains rich and helpful information and having such websites link to you, will be telling the search engines that you also deserved to be a quality website too.
Paid Links : The Grey Line
News of Google going down on paid links have been published all over the Web. Is it time for Google to step in and take control of the situation where by webmaster buys paid links to get high Page Rank and SERPs ranking? I am really unsure how Google is going to penalize paid links, but i have already started seeing decrease in my paid inbound links in Google’s indexes. Time to build quality links…
Say No to 10000 Paid Links. Get the Good Ones February 27, 2010
Posted by admin in : Sem , comments closedYou got to understand that Search Engines have changed their algorithms years ago. Building links is still as important but it is more important to build relevant links than just having thousands of rubbish links to your website. Even Google has voiced its unhappiness in paid inbound links and has started on their campaign to penalize paid links. One important thing is that getting too many inbound links over a night or a week can also be penalized by Google.
Why waste your dollars ?
I know it sounds tempting. 10000 links at only $10… But the real thing is whether these 10000 links are helping your website to rank better in search results or Page Rank. I can tell you that the answer would be a definite NO. So invest that $10 on some other more useful things or you can even choose to donate to the Orphanage. Be meaningful.
Getting Quality links NOT Quantity.
Getting 10 Quality Links is far better than getting 10000 rubbish links. Search engines value quality website that contains rich and helpful information and having such websites link to you, will be telling the search engines that you also deserved to be a quality website too.
Paid Links : The Grey Line
News of Google going down on paid links have been published all over the Web. Is it time for Google to step in and take control of the situation where by webmaster buys paid links to get high Page Rank and SERPs ranking? I am really unsure how Google is going to penalize paid links, but i have already started seeing decrease in my paid inbound links in Google’s indexes. Time to build quality links…