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SEO Tips – Guidelines to be Followed Before Optimizing Your Website August 7, 2010

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Search engine optimization is not an unfamiliar term for online entrepreneurs. You cannot do without search engine optimization, which is a very essential website promotional tool. Without the use of SEO your online business would be a sheer failure. Search engine optimization refers to updating or optimizing your website so as to improve the search engine ranking of your website so as to drive targeted traffic to your site. Though search engine optimization is an essential aspect of online business, it could turn out to be a time consuming as well as cost inefficient way of website optimization until certain plan of action are not resorted to. Certain SEO tips if resorted to could make the search engine optimization process a success.

SEO Tips:

1. A thorough research of targeted keyword by the use of keyword analyzer tool so that targeted traffic is generated to your site.

2. Unique Meta tags & Title tags should be used. This is very important from SEO point of view.

3. HTML sitemaps should be included in your site as they take into account links to the main pages of your website. They are important from search engine optimization point of view as they provide a focal point for search engines where spiders could locate them easily.

4. Proper Keyword density should be maintained & at the same time there should be strategic placement of keywords in your content so that the article should appear interesting & the readability is maintained.

5. Writing articles, which are not just unique & informative but at the same time should connect with the theme & be conversational in nature. Search engines like unique & good content for website optimization.

6. A good navigation channel should be planned for a site so that it could be reachable by the search engine spiders.

7. To lay emphasis on keywords, they should be underlined or written in italics.

8. Make use of the primary & secondary keywords in the header tags. Search engine pays a lot of relevance to the words in these tags.

9. The ALT tag must be used in all the images of the website, also keep in mind that the keywords must be used in the ALT tags.

Google Pagerank Algorithm Explained July 31, 2010

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Google uses the PageRank algorithm to rank pages in their search engine results. The algorithm is based on analysing link structures: each link can be seen as a vote by a page for another page it links to. It is necessary to have a basic understanding of how PageRank works to be able to optimize web sites for the Google search engine .

History of PageRank

PageRank was invented by Larry Page at Stanford University, and named after him. Page began the project in 1995, and worked on it with Sergey Brin. The project then lead to the prototype Google in 1998. Google Inc. was founded to manage the Google search engine, which used PageRank. Currently the trademark PageRank belongs to Google Inc., but the original patent for the PageRank algorithm is assigned to Stanford University.

Google has since grown to the largest search engine in the world, with nearly two thirds of searches made on Google. The PageRank algorithm is still one of the factors taken into account in Google’s search engine result ranking, and it is constantly followed by interested search engine marketing specialists around the world.

The PageRank Algorithm

A good analogy for the PageRank algorithm is that each link is a vote for the target page. This link structure of the web is analyzed recursively, so that the value of each vote depends on the PageRank of the voting page, calculated from the votes in the previous iteration of PageRank.

When a new page comes into being in this link structure, it will only get a PageRank value once other pages link to it. Each link will give some PageRank to the new page, the amount a single link gives depending mostly on two things: the PageRank of the linking page, and the number of links on it. The more outbound links a page has, the less weight each of them will have.

The actual algorithm used by Google is, naturally, more complicated then this. That algorithm also takes into account page topics. Pages with the same, or related topic that link to each other will carry more weight with their links than completely different pages that link to each other.

It is thought that raw PageRank data exists as a floating point number for each page. These real time values are constantly updated by Google crawlers. The visible PageRank value that can be seen on the Google Toolbar is on a scale from zero to ten. This is exported from the real time PR data approximately once every three months. On Google Directory the PageRank is reported as an eight unit measure, which is also periodically compiled from the real time data, though less often than the toolbar PageRank is.

In Conclusion

The voting analogy describes the PageRank algorithm fairly well, but, though Google may claim so, it is not a completely democratic system. The weight of each link depends both on the PageRank of the page linking and the number of links it has. To improve PageRank, more inbound links, preferably from pages with high PageRank, must be acquired.

Lack of Consistency Results Into Bad Serp Rankings July 29, 2010

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According to SEO experts, consistency is the keyword in search engine optimization (SEO). In order to get good ranking for your Web site in the search engine result page (SERP), it needs to have good content with uniform keywords and Meta tags. The layout and the links provided in the page should maintain consistency in their appearance as well as idea. Google algorithm identifies the Web site on the basis of the contents and internal links. If there is no consistency in the Web page contents, the search engine fails to track them properly.

The whole idea of online marketing is built around consistency. Like offline marketing, Internet marketing focuses on strategies that create permanent impression of a brand among customers. In offline marketing, this is practiced through a steady and cyclic campaign using a unique slogan and a unique logo published regularly through different media.

All of the offline strategies may be applied to online marketing. However, the core of Web site marketing lies in the optimization of Web site in the SERP. A good PageRank is the foremost criterion to market your Web site. There are many ways to achieve this. As mentioned above, consistency in the presentation of a Web site plays a crucial role in pulling the Web site to the top of SERP. Consistency of contents can be achieved by maintaining the same keyword and phrase. Updating the Web site with fresh contents related to the same keyword or theme of your Web site is another way to achieve consistency. Google spiders always look for Web pages with fresh contents.

Link building is another important way to improve consistency. Link building services are mutually beneficial because they improve traffic to both Web sites. However, while including links from your partner Web sites, you have to pay attention to the contents included in those Web sites. Google spiders are smart enough to distinguish true links from spam links (links that do not contain relevant contents). To maintain consistency, you have to share links with those Web sites, which practice organic SEO methods.

If we are to believe an SEO consultan, link building can bring positive results in Web site optimization provided it is done between Web sites that contain related information. Similarly, a Web page that contains content with rich keywords and relevant information are likely to score higher in page ranking. Also, the title of the Web pages and the Meta tags must maintain consistency in the keywords and phrases.