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Link Building: Bouncing Google PageRank Back to Your Web Site with Squidoo July 5, 2010

Posted by admin in : SEO , comments closed

Here is one powerful way you can incorporate Squidoo and similar types of web sites into your search engine optimization and promotion campaign. This concept, which I’m referring to as “bouncing,” is sound for any of the major search engines because they all take links into account when ranking web sites.

In a nutshell, this is the process of linking to a high PageRank web site that also links back to your web site. The purpose is to help Google or another search engine spider find the site, so that it can then find the link back to your site. It probably seems much like link swapping, but we are mainly concerned with certain types of web sites where we control the process of placing a link back to our web site.

This strategy works with social bookmarking sites like Delicious and Digg, as well as sites like Squidoo that allow you to post HTML content. Social bookmarking has incredible power if you systematically bookmark high quality content on your web site. If your content is good enough, you can grow your links exponentially.

The remainder of this article will deal with Squidoo. It lets you create pages (called “lenses” in Squidoo terminology) with links to anything you want, and you have complete control of the content on those pages. Google indexes and ranks Squidoo pages with much enthusiasm, and the site’s home page has a very high PageRank. Certain other pages in Squidoo, such as lists of tags, also tend to have high PageRank.

Remember, PageRank is spread from site to site via links (unless the links are “nofollow” links). Squidoo tags pages, which are pages that list keywords people have used to categorize their Squidoo lenses, can have high PageRank values. The tags pages link to a list of pages that use those tags, with those pages in turn linking to the Squidoo lenses that use those tags. So PageRank can be passed from the tags page, to a list of sites, to your Squidoo lens. You can then place a link on your Squidoo lens to your web site. Your Squidoo lenses will also have a list of tags which link to the tags pages.

So the “bouncing” referred to above refers to the process of placing a link from your web site or blog to your Squidoo lens (or another Squidoo page), so that search engine spiders can make their way from your web site to Squidoo and back to your web site, at which point you hopefully pick up some PageRank passed back from Squidoo.

If your main site is not indexed in Google or in another particular search engine, then this strategy does not work. The search engine needs to find your site to begin with, unless it finds your Squidoo lens first and finds your site that way, which would be great but not really a “bounce.” Your Google rankings will improve as you bounce search engine spiders to other web sites, only to have them bounce right back, passing PageRank along with them.

Improve Google PageRank NOW! May 31, 2010

Posted by admin in : Home Business , comments closed

PageRank is a link analysis algorithm which was named after its creator – Larry Page. Google uses PageRank to determine the authority of any given website. PageRank often determines how high (or low) a website will rank in the Search Engine Results Pages (SERPs) for any given keyword.

Sites with relatively high PR often outrank those with low PR. While many SEO experts will debate that statement, don’t let them fool you, PageRank is extremely important when it comes to SEO, Google and Organic Search Engine Traffic.

In this post, I want to focus on the factors that determine the PageRank of any given website and how you can deliberately focus on those specific areas of your SEO campaign in order to boost your website’s PageRank to get more organic search engine traffic.

How Google Algorithm is Calculated

For many years, large numbers of internet Heroes, Warriors and Vikings have tried to conquer Google PageRank Algorithm. Many of them have tried to crack the algorithm’s code, but there is yet to be found a man who is capable of such an act of bravery.

Google constantly keeps changing the rules as soon as someone gets even close to cracking their data. However, overtime, great mathematicians have discovered an approximate way of how PageRank works:

PR(A) = (1-d) + d(PR(t1)/C(t1) + … + PR(tn)/C(tn))

In simple terms this equation can be translated into:

a page’s PageRank = 0.15 + 0.85 * (a “share” of the PageRank of every page that links to it)

*Share = The linking page’s PageRank is divided by the number of outbound links

Factors That Can Improve Pagerank

Check out the list of things that can improve your PageRank and help you rank higher in SERPs:

Update Pages Frequently. Google bots are constantly indexing your website. Keep your pages relevant and up to date.

Add Pages Frequently. Google recognizes fresh content as a good thing.

No Broken Links. Broken links are a disaster. It notifies Google that you don’t care about your website and therefore it doesn’t deserve Google’s respect.

Good Neighborhood Directories With High PageRank Levels. Submitting your site to relevant, high PR directories gives you valuable high PR backlinks.

Monster Websites. I have no idea what this means, just copied it from another trusted website.

Quality Inbound Links. PageRank is all about the quality. 10 links from a PR 5 website is far better than 100 links from a 2 PR site.

Quality Relevant Links. Relevancy is Key. Keep your link-building campaigns relevant to your sites theme.

Everything Put Together. All of these will result in a significant PageRank boost.

Avoid These!

Bad Inbound PPSD Links. PPSD=Poker, Porn, Sex, Drugs

Low Quality Content

Link Spamming

Black Hat SEO

High Volume of Broken Links

Check Your Site’s Current PageRank

You can check your website’s current PageRank over at Smart PageRank. The best PageRank checking tool I’ve managed to find so far.

Double your Serp Real Esate January 19, 2010

Posted by admin in : SEO , comments closed

So you’ve got your listing in the top 5. Now what? How about doubling your real estate with an indented SERP result?

So what exactly is an indented result? According to Help Center, “When Google finds multiple results from the same website, the most relevant result is listed first, with other relevant pages from that site indented below it.”

Obviously, having a second result below the first one can greatly increase your chances of someone clicking on your result. In addition, the indentation serves to make the listing stand out apart from the rest.

So how to you get an indented Google result? Here’s 3 simple steps:



Identify second Highest Ranking Page for your Key phrase: Simply do a Google search for the keyword phrase you are seeking to obtain an indented

result for. If you don’t have another page that ranks, or you don’t like the

current page that comes up second, create a new one.

Link from the first Ranking Page to the second Ranking Page: Using your keyword phrase in the anchor text, link from the first page to the second page. Preferably, use a contextual link within a body of text rather than a site-wide navigational link.

Begin Building Links to the second Page: Depending on the competition for this keyword, you may only need a few good quality back-links to create the indented result.



Unfortunately, I’ve found that indented results can be somewhat fickle. They are frequently here today, and gone tomorrow. However, with proper link building, you should be able to maintain the result. Please visit my blog for more DIY SEO tips.