Link Building 101 February 8, 2010
Posted by admin in : internet , comments closedTwo of the three big search engines (Google and Yahoo) place a large importance on one way links to determine rankings. Each link to your site is like a vote and the more votes you have, the higher you will rank.
In this article I will be sharing with you some important info on link building and some strategies to help your one way link building.
We will start by giving you an understanding of the basics…
Beginning with the very basics, a link is a way of navigating from one webpage to another. To have a link within the same website is called an ‘internal link’. An ‘external link’ takes you from a webpage in one website to a webpage in another website. The meaning of ‘backlink’ is that your site is being linked to from another website.
There are 4 different types of links:
* URL Link – This is simply a website url that is a link.
* Text Links (aka static links) – This is the most common type of link (when you click on a word or phrase and it is a link)
* Image Links – An image link is simply an image that you click on to navigate to another webpage.
* Dynamic Links – These types of links are in another programming language called Javascript and while they also take you from one webpage to another, they have ‘extra codes’ to perform special functions.
(these types of links can appear in many different forms)
It is important to be able to recognize these types of links, even if you are not familiar with web design and programming. You don’t have to memorize the codes, just learn to identify each type of link.
What links does is to provide navigation for human visitors and for ’spiders’(aka: crawlers, robots, bots). Simply put, a spider is a computer program that goes to websites and gathers information. Search engines use spiders to visit and ‘index’ your website. This means that they gather information about your site in order to list it in their search results.
When the search engine spiders index your website, they follow the links to get from one webpage to another. It’s important to know that search engines cannot follow ‘dynamic links’ and do not follow html links that have a special code in them that says ‘no follow’.
The place where ‘no follow’ is commonly found is in the “meta tags” section of the website. Meta tags are basically information that only the spiders see and not for the human visitor. You can see the code for any website in your browser by choosing ‘view source’. (From Internet Explorer, choose Page » View Source. From Firefox choose View » Page Source)
If a search engine spider cannot follow a link from another website to yours, you can still receive visitors but the link will not have any value from a search engine optimization perspective.
What different kind of links could you get?
There are 2 types of links that you can get:
* One-way links – A one-way link is when another website links to you and you don’t link back to them.
* Reciprocal links – A reciprocal link is when a website links to you and you link back to them.
To search engines one-way links are usually much more valuable than reciprocal links. However, each link has its own individual value based on: how relevant it is to your site, the text in and around the link, how much authority the website that links to you has, etc.
However, there are links that the search enginges rates as ‘no value’ links, even though they are bringing you boatloads of targeted visitors every day…
Generally speaking, the more websites that link to you the better. However, building links takes time and energy and if you focus on getting ‘high-quality links’, you will get a bigger return on your investment. 50 high quality links can be much more valuable from a search engine optimization perspective than 1000 ‘low quality links’.
What’s a high quality link? – Links that brings you Page Reputation (which shows the search engines that other related websites consider you to be important), and links that give you PageRank. Sometimes both together and sometimes not…
To get high rankings on your website, you want to obtain links for targeted keywords. That is why it is important to start with keyword Research.
If your website is about “bird watching”, the first step is to ‘do keyword research’ and find out which keyword you should aim for. While you could just start getting text links for the keyword phrase “bird watching”, if no one is searching for that – you won’t get any visitors. There’s no sense in ranking on the first page for a keyword that no one is looking for.
Or, if there is a lot of competition for that keyword, you might want to pick a “lower hanging fruit”.
This is an excellent free keyword research tool. (The numbers you see are searches/day.)
Another important part is making sure your page is optimized for the keyword you are targeting. If you are focussed on building one way links to your site but the links have anchor text which doesn’t even appear on your page, you will likely be wasting your time. (I say likely assuming that you have some competition for your targeted keywords, if there is no competition then it doesn’t matter).
In this case a site that has fewer one way links but much better on-page optimization is likely to rank higher. Or maybe you are building one way links to your site but they are just url links and not anchor-text links. A site that has more high-quality(anchor text) links than yours is more likely to get a higher ranking.
Ideally, you want to build a lot of one way links that have anchor text which includes the primary and secondary keywords that your page is optimized for. Google also uses Latent Semantic Indexing which (in a nutshell) means that they study the synonyms of the keywords on your page. This is to prevent spammers from just loading every second word with their keywords. The relation between all the words on your site is what their algoritm looks for.
So to make one way link building worth the effort the content has to be. The first thing you want to do is to optimize your sites for you visitors. Then, you can go through and “sprinkle” your keywords. Then, go out and get one way links with the anchor-text of your targeted keywords, ideally getting most of these links from websites that are related to yours.
Yes, Google also looks at the relationship between your website’s content and the websites that links to you’s content. Fewer links to your business site from other business sites will be more valuable link-wise than more links coming to you from a site about video games..
Don’t make these link building mistakes:
* Don’t spend all your time getting one way links from sites with no Page Rank. One or two links from related Page Rank 5+ sites can be worth more than 100 links from sites with no PR.
* Be careful about buying links or you can get banned. Site Wide links is something you should be extra careful about. If your website only has a few backlinks one day and the next day you have hundreds Google will see this and penalize you.
* Don’t spend all your time building one way links that are url-links, you want to get anchor-text links.
*Important is to NOT get “No-Follow” links, since they don’t bring any value to your site.
Happy Link Building!
A Few Things of Google PageRank January 22, 2010
Posted by admin in : SEO , comments closedMany Bloggers try hard to reach a high PageRank by a high PageRank there will be a lot of benefit to the site / blog, one of other benefit is that it brings some money to your website and can make your efforts valuable. But it is not easy to get a high PageRank, google implements logarithmic scale from one level of PageRank to the next level. Talking about PageRank, emphasizing to links structure than content, to improve PageRank we have to understand what is the PageRank and links among pages that can influence the PageRank.
Understanding The Google PageRank
PageRank is a method that used by google to measure the importance of page on the web. The PageRank is different with rank system to sort relevan web to query but PageRank combined with rank system and text-matching techniques used by google to retrieve pages that relevant to the user query.
PageRank considers the links among pages, if the web www.enginecarts.com has been linked from www.ponbiss.com, google will consider a link from ponbiss as a “vote” to enginecarts, vote from one page to another giving certain amount to another is a little less than its own PageRank value (its own value * 0.85). This value is shared equally between all the pages that it links to, number 0,85 is a damping factor is used in google system.
Let’s take a look at the PageRank formula, that calculates a PageRank of page
PR(A) = (1- d) + d(PR(t1)/C(t1) + …+PR(tn)/C(tn)
PR(A) is a PageRank of page
PR(t1) is a PageRank of page t1 that link to page A
C(t1) is the total of outbound links that had by (t1)
Imagine if enginecarts was linked by ponbiss that would have PR4 and 9 other outbound links, so based on the formula, the result of calculation is :
PR (enginecarts) =(1-0.85)+0.85*(4/10)
PR (enginecarts)=0.15+0.85*(0.4)
PR(enginecarts)=0.15+0.34
PR(enginecarts)=0.49
So enginecart will get some PR addition 0.49 after linked by a page with PR4 and having 9 outbound links Another example if enginecarts was linked by ponbiss that would have PR 8, that would have 15 outbound links, so the total is 16 outbound links. So addition that enginecart would get is :
PR (enginecarts) =(1-0.85)+0.85*(8/16)
PR (enginecarts)=0.15+0.85*(0.5)
PR(enginecarts)=0.15+0.425
PR(enginecarts)=0.575
We can get a conclusion as important consideration not only PageRank of ww.ponbiss.com but also amount of outbound links of www.ponbiss.com
Inbound Link
Inbound link is a hyperlink that points to a your site’s page from another site’s page. When visitors click on this particular link, he will be redirected to site’s page. In turn is beneficial to increase website traffic. The more inbound links your website has the more often the search engine robots will visit your website as well as more it will appear in search engine results.
In the google PageRank system an inbound link is considered as a vote from another page, a vote gives certain value that can increase linked PageRank. The value that shares another
page is depending on quality of inbound link, PageRank and amount of outbound links on that page. The more outbound links on a page will give the less its PageRank. In many cases having an inbound link from PR 6 page will give significant effect to our PR. But if in fact the page has 100 outbound links to other sites, PR increase will be almost zero.
Also If a page has only PR 2, but there is only an outbound link, then PR increase will be more compared page with 100 outbound links and PR 6.
Google doesn’t only count incoming-links that had by page. Google looks at more than voting the page only, but google also analyzes the page that get vote. Vote got by page of course considered important and can help another page becoming important.
Outbound Link
The reason of bloggers to put outbound links basically beside making reference about relevance of certain contents, braiding a friendship to bloggers and hoping to get some backlinks.
But It needs to be noticed is how to optimize the outbound links in order that having good effect and more beneficial
The following some Tips to optimize the quality outbound links in order to good effect and more beneficial :
Give a quality outbound link on the posting
A blogger gives an outbound link one other thing to help a popularity other sites or blogs. But remember this influences to your reputation if the blogs have bad contents.
Give an outbound link to a new blog
Most bloggers give the outbound links only to senior blogs, but it is not wrong if you give a link to beginner or your fans. So they likely will give backlink to your blog without asking to exchange links. This is a part of marketing strategy to start building an online business network.
Giving some love links to your friends.
There is no more good way to strengthen a friendship string to bloggers moreover friend that you have known long, by giving some outbound links is real act to recognize that he is your friend
Reply an inbound link to a blog
Giving backlink to a blog that links to your blog particularly if one network , by condition that link is really relevant with your content
The outbound link as adding information
This means in order that blog visitors getting more a reference and adding information from the one of your more specific article
Strengthen the posting by outbound link
Giving an outbound link to reputable web site, for example to wikipedia.org. if it is relevant this will give good effect to your posting and give more value on your article in search engine eyes.
Adding Some New Pages
Adding some new pages can influence PageRank. If we take a look at the site, It has some inbound links from other sites. Each page of the site has its own page rank. When a page is added to the site, and the page will be linked to from one or more other pages. The new page will get the PageRank from other pages, and other pages on the site will lose its own PageRank. While total PageRank will increase. The more new pages added the greater page rank loss among existing pages.
Distribution of PageRank loss from each page depends on structure of the links. The more uniform PageRank is distributed by the links within a site, the more even page rank loss among pages.
Adding a new page can increase the total of PageRank but it will reduce existing page’s Page Rank on the site. Better way is increasing some inbound links from other sites to balance effect of adding page. Another way is linking to the new pages such a way within the site that the important pages don’t suffer.
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